They had to believe that safety, security, and abundance awaited them on the other side if they were going to risk their lives trying to settle there. Millions of years ago, when a band of men and women were planning to migrate to a greener plateau, trust had to first be established among the people. From the dawn of time, men and women moved forward together only after one rudimentary element was in place. The history of Online Reputation Management (ORM), tells the story of the evolution of a rather simple concept: Influencing Public Image.
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